This Naked mind

Working in social media at This Naked Mind, I created and optimized content that broadened brand reach, increased engagement, and drove participation in seasonal campaigns. By developing reels, memes, and carousels rooted in relatable storytelling, I helped expand TNM’s voice beyond its core audience while aligning with the mission of empowering people to rethink their relationship with alcohol.

  • Role: Social Media Marketing

    Scope:

    • Create and execute high-performing social media content across Instagram, TikTok, and Facebook driving consistent growth and engagement across all platforms

    • Develop trend-driven Reels, carousels, and memes that have achieved 30K–40K+ average views and contributed to 3K+ new Instagram followers in under 3 months

    • Support the strategy and launch of major brand campaigns

    • Collaborate cross-functionally with the marketing and creative teams to maintain brand voice, audience resonance, and campaign alignment

    • Utilize analytics tracking to measure performance, optimize engagement, and inform data-backed content strategies

    • Contribute to ongoing storytelling initiatives celebrating the brand’s 10-year anniversary, focusing on authentic, value-driven messaging

    • Optimized Reels Strategy → Reels consistently drove higher reach and engagement than static posts.

    • Campaign Content Creation → Helped launch and promote campaigns with engaging and trendy reels, memes, and CTAs.

    • Analytics Integration → Created performance trackers to identify what formats performed best (reels + meme-style posts).

    • Trend-Driven Growth → Leveraged viral formats that aligned with TNM’s brand voice.

  • Follower Growth (July–November 2025)

    • Instagram: Grew by ~3,000+ followers (162,924 → 166,000) through trend-driven Reels, lifestyle storytelling, and consistent engagement.

    • Facebook (This Naked Mind Page): Increased from 124K → 135K, adding ~11K new followers with consistent weekly content and campaign support.

    • Facebook Group: Grew steadily from 27.2K → 27.6K, maintaining high engagement within the existing community.

    • TikTok: Held stable around 44K followers, sustaining reach through experimentation with trending sounds and authentic B-roll formats.

    • Overall Community: Expanded the total cross-platform audience from ~351K to ~365K, a net gain of ~14K followers over 4 months.

    Content Performance Highlights:

    • Produced high-performing Facebook content that generated over 1.1M+ views and 45K+ engagements on a single campaign, outperforming the platform average by 300%+.

    • Developed Reels and carousels on Instagram reaching 1.6M+ total views, 118K+ likes, and 174K+ interactions, driving significant visibility and community growth.

    • Delivered consistently strong results across both Meta platforms, with multiple posts surpassing 100K+ views and maintaining engagement rates well above industry benchmarks.

    • Increased total engagement across key campaigns to 200K+ actions (likes, comments, shares, and saves) through creative storytelling, trend adaptation, and emotional resonance.

    • Content performance remains strongest in the 25–54 demographic, with Reels performing 332% above average in reach and discovery via the video tab.

    • Overall portfolio reflects a balance of viral reach, high retention, and brand-aligned messaging that supports long-term audience loyalty and conversion.

HRO TODAY

At HRO Today, I designed Instagram graphics that turned data into conversation starters. By pairing key statistics from our latest magazine issues with bold, scroll-stopping visuals, I created posts that grabbed attention and encouraged deeper reading.

Each piece was crafted to not only reflect the magazine’s tone but also drive traffic to full articles. The result? A noticeable spike in engagement and an increase in readers clicking through to the featured issue.

touchstone crystal

For the launch of Touchstone Crystal’s Fall and Winter Collection, I created a weekly Instagram, Facebook, and Pinterest post series that introduced the new product line in a way that felt consistent, eye-catching, and aligned with the brand’s aesthetic. I designed each post to showcase the jewelry in a clean and elevated way, pairing visuals with copy that highlighted key product features.

I scheduled content strategically to keep the audience engaged throughout the entire season. Each post was made with intention, aimed at building interest and encouraging interaction. This series led to a 25 percent boost in engagement and helped drive sustained visibility across the campaign.

I used Canva to design all visuals and coordinated publishing through Meta Business Suite.

Marketing for the girlies

Blog here

Marketing for the Girlies is a blog I created to break down marketing concepts in a way that feels fresh, relatable, and accessible for Gen Z audiences. As both the designer and writer behind the platform, I focused on delivering content that is not only visually cohesive but also engaging and easy to understand. I write with voice and intention, turning complex topics into conversations that feel personal and empowering. The blog covers everything from social strategy and branding tips to real talk about navigating internships and growing your career in marketing. My goal is to create content that doesn’t just inform but resonates and inspires action. This project reflects my ability to build and manage a brand voice while producing meaningful, shareable content across platforms.

HERcampus

Read here

At Her Campus, I was a contributing writer for the Penn State chapter, producing monthly articles that explored pop culture, lifestyle, and campus life. My writing focused on blending research with relatability, using a conversational tone to connect with readers while still delivering thoughtful commentary. I participated in weekly editorial meetings where I pitched story ideas, collaborated on content direction, and worked with editors to ensure every piece met both quality and voice standards.

As part of an elite chapter ranked among the top 5% nationwide, I contributed to the magazine’s visibility and audience growth through engaging content and active promotion. This experience sharpened my editorial instincts, strengthened my ability to write for digital platforms, and deepened my understanding of what makes content truly click with readers.

Marketing consulting project

Overview: Developed a marketing consulting presentation for Metro Barefoot, a local store in State College, PA. Analyzed the market landscape and created a slide deck of strategic recommendations to increase brand awareness and sales

Role: Marketing Consultant

Tools Used: Canva, Web Accessibility Evaluation Tool (WAVE), Responsive Design Checker, MOZ for SEO Tool