HRO TODAY
At HRO Today, I designed Instagram graphics that turned data into conversation starters. By pairing key statistics from our latest magazine issues with bold, scroll-stopping visuals, I created posts that grabbed attention and encouraged deeper reading.
Each piece was crafted to not only reflect the magazine’s tone but also drive traffic to full articles. The result? A noticeable spike in engagement and an increase in readers clicking through to the featured issue.
touchstone crystal
For the launch of Touchstone Crystal’s Fall and Winter Collection, I created a weekly Instagram, Facebook, and Pinterest post series that introduced the new product line in a way that felt consistent, eye-catching, and aligned with the brand’s aesthetic. I designed each post to showcase the jewelry in a clean and elevated way, pairing visuals with copy that highlighted key product features.
I scheduled content strategically to keep the audience engaged throughout the entire season. Each post was made with intention, aimed at building interest and encouraging interaction. This series led to a 25 percent boost in engagement and helped drive sustained visibility across the campaign.
I used Canva to design all visuals and coordinated publishing through Meta Business Suite.
Marketing for the girlies
Marketing for the Girlies is a blog I created to break down marketing concepts in a way that feels fresh, relatable, and accessible for Gen Z audiences. As both the designer and writer behind the platform, I focused on delivering content that is not only visually cohesive but also engaging and easy to understand. I write with voice and intention, turning complex topics into conversations that feel personal and empowering. The blog covers everything from social strategy and branding tips to real talk about navigating internships and growing your career in marketing. My goal is to create content that doesn’t just inform but resonates and inspires action. This project reflects my ability to build and manage a brand voice while producing meaningful, shareable content across platforms.
HERcampus
At Her Campus, I was a contributing writer for the Penn State chapter, producing monthly articles that explored pop culture, lifestyle, and campus life. My writing focused on blending research with relatability, using a conversational tone to connect with readers while still delivering thoughtful commentary. I participated in weekly editorial meetings where I pitched story ideas, collaborated on content direction, and worked with editors to ensure every piece met both quality and voice standards.
As part of an elite chapter ranked among the top 5% nationwide, I contributed to the magazine’s visibility and audience growth through engaging content and active promotion. This experience sharpened my editorial instincts, strengthened my ability to write for digital platforms, and deepened my understanding of what makes content truly click with readers.
Marketing consulting project
Overview: Developed a marketing consulting presentation for Metro Barefoot, a local store in State College, PA. Analyzed the market landscape and created a slide deck of strategic recommendations to increase brand awareness and sales
Role: Marketing Consultant
Tools Used: Canva, Web Accessibility Evaluation Tool (WAVE), Responsive Design Checker, MOZ for SEO Tool